Initiated by Lev Manovich in 2002, Soft Cinema project mines the new creative possibilities at the intersection of cinema, software culture, and architecture. Its manifestations include computer-driven installations and films, architectural designs, and publications. Its goal is to fully “unwire” cinematic language, turning each of its constants into a variable. In parallel, the project also investigates how the new representational techniques of soft(ware) cinema can be deployed to address the new dimensions of our time, such as the rise of mega-cities, the changes in Eastern Europe, and the effects of information technologies on subjectivity. Lev Manovich